Welcome to Potential Mapping

Psycometrics based Consulting & HR Advisory

Potential Mapping is one of the very few psychology-based consulting firm in the region.  We use our global experience to help our clients chart out development paths, assess, hire & promote top talent. Our happy clients are spread over Pakistan, Middle East and Europe including government organizations, Multi National Enterprises, Development agencies and large educational institutions.
International Bodies Memberships

International Accreditations

Our team has qualified occupational & business psychologists and industry professionals from the Association for Business Psychology UK, British Psychological Society and Chartered Members of CIPD UK.
35 k+
People Assessed

Industry Experience

We have assessed executives at all levels across industries and continents.
15 +
Top International Psychometric tools

Cutting Edge Bespoke Solutions

Our solutions are driven by psychology and scientific tools including Emotional Intelligence, NEO, 360, Derailers, Values, Saville, Hogan, Type (including TDI and MBTI)

Our Clients

Latest Blogs &

News here

We write about the latest research and news about psychology, personality and HR here. Stay tuned to hear about the most cutting edge  and updated articles about psychology and personality here in Pakistan and beyond.

International Partners


We have partnered with top international consulting firms like Team Focus UK.  Founded by one of they authorities in business psychology in the world Chartered Occupational psychologist, Dr Roy Childs, Team Focus is one of the oldest and diversified psychology based consulting firms in the world.

They have worked with the US Army, Foreign Office, Arsenal, Museum of London, The FA,  UNHCR, WHO, Vodafone and many more organizations. We also deliver Team Focus and  British Psychological Society Certifications

Learn more about
Our Partners Team Focus UK
Latest Projects

Some of our recent work

We love to showcase our work to let you see for yourself the type of projects we are doing. Many of our projects are updated here regularly. Keep checking here to learn more about our projects related to psychology & personality tests here in Pakistan and beyond the borders.
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    Our Client Reviews

    Our clients are the most important aspect of our business and we wouldn't be here without the support and appreciation of our clients. Here is some of the feedback which our clients have given us!

    I have worked with Manzar for more than 5 years now and have been truly impressed by his ability to offer a superb customer experience and fast, timely service. Always striving for excellence and committed to growth, he has been creating a value proposition that covers a wide range of needs in line with the diverse needs of a fast changing industry hence why we have been using him as the trusted partner and reference point for guidance and information as well.

    Athina Kafetsiou
    Global CEO, Executive Lounge MBA, London Business School

    The MBTI Assessment and workshop was a big success and truly met all our expectations. Our participants really appreciated the professional and personal development opportunity that your engaging and knowledgeable presentation provided. We can’t thank you enough.

    Holly Murten
    Regional, Engagement Specialist , US Embassy

    It was indeed a great blessing to have come across Manzar Bashir. He helped us with the assessments built on scientific models and used his international exposure to help us understand the results and devise a way forward. We received tremendous feedback from officers who took the assessment, with approval rating in 90s for Manzar which is very rare. I would recommend organizations and HR people to get maximum benefit of Manzar by tapping his experience of psychological assessments.

    Imran Ali
    Director, Civil Services Academy

    We engaged Mr. Manzar Bashir for assessments of some of our current and potential employees. We had talked to few other providers but they had limited tools to offer, with Manzar we had the comfort and confidence that we could choose from range of tools including Type Dynamic Indicator, MBTI, EQ, Saville and Hogan. We knew we could rely on his expert advice to choose the best assessment for us. We eventually went with a test of his and found it to be very helpful for our development and selection needs. The tool was suggested by him after detailed need analysis and thorough discussion with him. (retail shoe store with over 100 outlets)

    Faisal Sana
    Sana - Head HR- Borjan Pvt Ltd

    I rarely come across people with whom I can connect at deeper level, someone who shares my passion for understanding one of the greatest mysteries of the Universe, that is, Human Species. Manzar is definitely one of those people. I have had the pleasure of knowing and working with Manzar for last seven years and we have become great friends since then.

    Manzar has a unique ability to amalgamate Neuroscience, Human-Psychology and the cutting edge Performance enhancement methodologies to provide bespoke solutions to CEOs, Industry Leaders and Conglomerates. He has proven to be a great Leadership Coach and providing realistic-Bite size solutions to complex challenges leadership team or a corporation is facing. Manzar has a proven track record of guiding Organizations through the evolutionary and revolutionary phases.

    Syed Haris Raza
    CEO, Gerrys Dnata (Emirates Group)

    I have known Manzar Bashir for more than twelve years now. I interacted with him, as a professional consultant in the field of ’employee assessments’ with specific stress on psychometric evaluations. During that inter-action, I found him to be highly technical, very well-organized, focused, always up to date with latest research and technology, well-versed with a number of evaluation tools and methods, excellent in detailed report writing and presentation skills, strictly adhering to all timelines and target deadlines, with a friendly and stress-free attitude. In my opinion, he is one of the best management consultants in the world, in a number of functional areas that includes employee evaluations, business process re-engineering, strategic HR management and leadership skills. I am willing to put all my recommendations on a piece of paper with an assurance about his professional abilities, skills and his clean character.

    Shafique Uqaili
    Former Group Chief HR , Allied Bank Limited